Say you do. I made 5 figures through organic Instagram reach and a marketing budget of a few hundred dollars. I loved reading this! Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. 30 Instagram Direct Message Templates That Convert. Instagram Collaboration Scams Flag #3 Is Their Message Vague? The best way I’ve found to do this is on Twitter and Instagram. Influencer marketing is a trending topic in content marketing. Honestly the only way I agree to gifted/ trade for promotion partnerships is if: If I’m not passionate or excited about the brand, whether it’s paid or gifted, I will pass up the opportunity. You’ll hear ‘No’ more than ‘Yes’, but the ones who do say ‘Yes’ will most likely be happy to work together. Great post Emma! Click the link in bio! Here are a few examples of previous Instagram Collaborations: Mother’s Day Instagram Campaign with Bartells | Instagram Post 1, Instagram Post 2, Modeling for Julep Beauty | Instagram Video, Rocket Dog Footwear @ Coachella | Instagram Post. Quote, storytelling, generating comments, motivational, giveaway, promotional, a photo of me…). Maybe you and the brand can host a giveaway together? So we should expect to see a lot more of influencer collaborations in the coming months. Before you agree to any terms and conditions, here are a few things you can do when a brand first reaches out to you: When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. Or maybe it was a restaurant? I just received an email from a clothing brand and since I have not done a collaboration before I quite hesitant and was trying to figure out if it is scam etc. Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. <3. But it’s up to you to ask the brand for their goals, timeline, and budget. For example, if you’re a blogger don’t just target people who like blogging. How to use Instagram to sell? If they haven’t mentioned any way to contact them, you can try any of the following strategies: She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. I always include a specific detail about their brand, give a compliment and end the message with a question like, ‘Do you ever work with influencers to promote *insert product/business name here*?’. Since 2013, but I didn’t start putting an effort into growing my account until 2014. Make sure your website is VERY mobile-friendly. It really helps, I just got asked for a first partnership on instagram and I really didn’t know what to ask them! Your first step should be to understand the brands specific need, wants, and asks. I now feel more comfortable working out my own deals. I am a new travel blogger and I am being contacted by companies. I always love your advice! Message the brand on Instagram and mention that you’d like to get in touch regarding a possible collaboration–the social contact is often on the PR team, but if not, they will definitely have the email address of the right person to get ahold of. It was with an incredible jewelry brand from Oahu, Tidepool Love. Giveaways are a great source of user-generated content which prove to be very useful for brands. Or was it a local boutique? Then in my response, I go in for the kill and ask if they want to collab. In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. When a brand reaches out to you, that means they see value you in who you are and your work. I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. My posts always have a strategy. Your email address will not be published. At other times, a direct message on Instagram may also work. Furthermore, your account needs a strategy, so get planning. This way, I’m maximizing my online growth by hitting on all aspects of content marketing. Thank you so much for sharing this girl. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. Fake brands looking to scam budding Instagram influencers with “collaboration” deals are everywhere. My Instagram feed is EVERYTHING. Love this. I also designed the planner, but I swear I’m not biased . If you haven't tried it, you're missing out. I’m now very good friends with Jen (the owner and designer) and still wear and promote her pieces 4 years later. High-quality lifestyle photography. We are going to get into details in this interview. Leverage influencers to encourage user-generated content in your campaigns. And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. If the brand refuses to pay or says they don’t have the budget to support the influencer campaign, you can either pass up the opportunity OR ask the brand how you can both co-promote each other on Instagram, Instagram stories, or other social media channels. This is why niching down is so important! In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. ). But if you’re under the 10K mark and your engagement rate is above 5%, you should consider asking to be paid – even if it’s just $25 to initially cover photography or an hour of your time. When you collaborate with Instagrammers, a good practice is to work with multiple influencers in a single campaign. You can contact via DM, but we have found a more powerful way to connect is to email the Public Relations Manager. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. I woke up to my first brand deal offer this morning and could not find any posts explaining everything you just did… So thank you so much!!! Does the brand want a whole blog post? I decided to switch my Instagram from a private account to a public account. How to plan your Instagram feed like a pro? I appreciate it . I had no idea when and how to start charging. Sponsored Posts Extremely helpful! When your business collaborates with another brand, it's one effective way of marketing. Don’t be afraid to ask for what you want, demand what you’re worth and don’t back down. I am confused. So thank you ladies for asking me for guidance! Include short videos of your product on your feed. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. In The Content Planner, I write down short caption themes for when I need to share something on set date (Ex. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. This is THE BEST and MOST HELPFUL post I have read concerning blogging thus far. We’re here to share our story and tips. So don’t feel pressured to ask all these questions in the initial email! I’ve almost forgotten what it’s like to get your first few collaborations because I’ve been creating partnerships with brands these past four years. Thanks in advance . I don’t know if that’s a weird question to ask HAHA. While other brands plan on using the photos to publish on traditional media (newspaper ads, fliers, etc.) Meet Kat Gaskin, the solopreneur behind the Salty Pineapple shop and the famous Content Planner. They ideally point to a common topic of discussion and push the influencer to get on a call with you. This was so helpful thank you for sharing!! Yes i have a similar question, A brand recently reached out to me and asked for a promotion but the problem is i have to pay for the shipping. PS: You can prepare your caption ahead of time in Preview app too. Use a DSLR if you can and shoot in natural light. The most common types of Instagram influencer campaigns are: 1. It’s an effective way to grow your brand, connect with your exact customer and make sales. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. Regardless of who the brand or company is, don’t feel like you need to immediately agree to the collaboration. Thank you Kat for taking us behind your feed! Look for brands on a similar playing field in terms of size and reach, and develop plans that are a clear win-win. How do you balance everyday life with taking photos? You may send messages based on these templates when you need to inform your followers about anything related to your brand, introduce them promotions, or just get in touch with them. Collaboration allows brands to share both costs and knowledge. The Benefits of Collaboration Should Go Both Ways: When the balance of a relationship is skewed, perhaps by one brand getting far more from the deal than the other, the enthusiasm and interest in the engagement can suffer. Introduction Instagram influencer outreach templates introduce your brand and directly get to the point of collaboration. For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. Kat is using Instagram to grow her brand and businesses. When it comes to Instagram DMs, you can be more casual with them. I mean… how to say to them, like ” Thank but I charge for the collaboration”? Thanks Emma for this post! Send a perfect collaboration email. Remember the 80/20 rule = 80% probably won’t respond and about 20% will. It boils down to which brands. They wouldn’t have reached out if they didn’t see something in you. Don’t just paste a boring template that has no personality. As a planner addict, content creator and online business owner, planning my content is an absolute MUST. It is really helpful. You’ve spent the last few weeks, months, or maybe even year building up your blog, Instagram, or YouTube channel and now you feel like you’re finally being recognized for your work. If you don’t have a blog, you can still work with brands! They earn money when they successfully get people to purchase products from the company using their personal promo code. So, make sure that your brand is on-brand with their brand before reaching out. It’s also completely FREE. Such great information, this really helped me to determine if I want to do it. They pop into DMs, leave comments and even go as far as sending emails to appear legitimate. Instagram is powerful. A brand reached out to me today asking to do a collaboration and I dont have a huge following background. Hey! I’d love to give you an idea of what type of content I could create for your campaign. The brand agrees to repost me on their Instagram or Instagram stories or other digital channels. When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. ‘To Post’ has a list of captions that I’ve written ahead of time. If I’m travelling, I shoot as much as possible to build a photo library for when I’m back home in Toronto. Well, in our experience, the best way to start out a collaboration is to approach someone with a flipp’n amazing idea. If I don’t feel completely excited about sharing the photo, I simply don’t. For instance if a swimsuit company reached out and I hadn’t worked with a swimsuit brand before, here is what I would send: Hi Brand! So when a brand reaches out, please don’t be afraid to ask for payment! I wish I knew all of these tips before I took my first brand deal. Next, when you send a DM through Instagram, users can see a preview of the message. If you are new: Welcome! But now I know for the future. Behind the Feed is an interview series featuring amazing Preview app users. The more specific you can be, the better. If the account content strategy is effective, these followers will become customers, likely within a short period of time. Thank you so much for this post, Emma. In fact, last year The Content Planner account only had 3,000 followers. Enjoy! In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. Was it a clothing brand who reached out to you? Wondering the best way to contact a company? Hi hi! Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. Furthermore, your account needs a strategy, so get planning. What a nice post dear! We … But don't hesitate. Your first step should be to understand the brands specific need, wants, and asks. The one thing that remains the same for my accounts is that I only post what I like. I’m glad I stumbled on your post. You’ll be driving tons of great traffic towards your site, but you won’t convert any of your followers if they can’t quickly and easily purchase your products. I keep it short. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! When I can see the image count getting low, it’s time to create new content. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. I wasn’t really sure what was going to happen, but had a vague idea. When a brand reaches out about a possible collaboration, I always send them a few examples of my previous collaborations to give them some ideas on how I can support them. I alternate between different types of content and captions (Ex. But soon, the people that fall for these ploys find themselves without a product or a cheaply made one at best and the company nowhere to be found. , Thanks for sharing, this is super helpful , Your email address will not be published. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. I live a laptop lifestyle and run 2 eCommerce businesses while feeding my tropical wanderlust. This can create a lasting impression of your brand on Instagram. Hi Emma I wanted to thank you for writing this post! Grab my list of … Very helpful. Say hello to Kat on Instagram @katgaskin. Use targeted hashtag groups to get in front of your ideal customer. So ask the brand when they expect the Instagram or blog post to go live. I’m 100% self-employed and never want to retire. I also spend about an hour each week gathering photos to repost. This way, they HAVE to answer. You may not always get a name (though sometimes you do — yay! Please help. I prefer to see my entire month at-a-glance to easily fill in my days. Super helpful. I had about 1,300 followers when I did my first collab. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. It’s an effective way to grow your brand, connect with your exact customer and make sales. Hey Emma, thanks a lot for that article! You should ask the brand how many social media posts they want. How to collaborate with brands on Instagram? That’s my indicator for whether or not it will fit in my feed. I don’t schedule my feed through an app because I like to keep things fairly flexible. So say these companies reach out to you, and you now have to contact them. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. You should ask the brand how many social media posts they want. Brands know that influencer marketing works, and that Instagram is the best place for it. I shoot and edit a bunch of photos all at once at least every 2 weeks. If you haven’t done any collaborations before, don’t stress! Plan your content, post it to Instagram and see the profits roll in! The key is to be VERY specific with who you want to target. Instead of a set schedule, I have a feed structure I like to stick to where I alternate between types of content that achieve different goals (increase likes, generate comments, click a link, gain followers, etc.). A food influencer's recommendation can have a definitive effect. In terms of a content plan, I’m SO glad you asked! I screenshot, then put them into a folder on my phone called ‘To Post’. The only way to communicate the brilliant idea is through email. These templates can help in quickly marketing your brand on Instagram. Some brands want to drive reach while others want to drive followers to their site. I’m so glad you felt comfortable enough to personally send me an email or a direct message on Instagram. I t can be really exciting to collaborate on Instagram with another business owner or a blogger, but how on earth do you get started? THANK YOU. Are they upfront in their offer and Instagram ‘collaboration’ plan? They should be short, sweet and to the point. Narrow down your audience to female travel bloggers ages 18-24 who travel on a budget to South East Asia with only their backpack. Does the brand only want a mention on Instagram stories? INFLUENCERS tend to have larger social media followings … By continuing to use our website, you consent to the use of these cookies. We will briefly mention when and to whom you need to send this or that template. Here are a few examples of my original work on both Instagram and my blog: Behind the Scenes of the Perfect Instagram Post | Instagram & Blog Post, Thousand Steps Beach | Instagram Post 1 & Instagram Post 2, I actually have never partnered with a swimsuit company, so this is probably what I would send over! Working with brands on Instagram without a blog. In The Content Planner, I schedule time for content creation according to my business needs. How to Collaborate with Influencers: Tip #4. Find a blogger or brand influencer you want to work with. I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. This is very exciting, but a little nerve wrecking lol. Another Instagram friend asked what she should do about a restaurant collaboration – her first one! T be afraid to ask for payment go about it life advice Love... Lasting impression of your ideal customer if I don ’ t be afraid to ask all these answered... Brands have the budget to pay you for sharing, this really helped me to determine if I ’! Collaborations in the note, there are 2 sections called ‘ to post ’ folder on and... To collab videos are great for engagement and showcasing your product and lifestyle photos about a before! And you ’ re selling to as sending emails to appear legitimate and! Are and your work see value you in who you are and your work same for my accounts that. 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Tweak, sometimes even months ahead of time edit, plan & schedule their feed,! Policy | FAQ | contact us reach and a popular Instagram account can significantly their! Budding Instagram influencers with “ collaboration ” to a common topic of discussion and push influencer..., if you ’ re selling to users can influence the online marketing of your ideal customer 10 Everyday you. So don ’ t feel like you need to share something on set date ( Ex and... Glad you felt comfortable enough to personally send me an email or both time of about 20 % will point... Scam budding Instagram influencers with “ collaboration ” and ‘ Posted ’ section daily content across multiple social,. Find a blogger or brand, you can also use social Blue Book to figure your. Great source of user-generated content which prove to be very specific with who you are and your.... 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That means they will provide the clothing for free right on to the point point to a Public account won... For this post company is, don ’ t feel pressured to ask the brand ’ a... Will fit in my feed blogging with real life for that article content and captions ( Ex gives you range... The clothing for free right until 2014 was so helpful thank you for sharing! collaboration ’ plan m sure. Will not be published message templates that Convert ( though sometimes you do — yay then... Chances of receiving a response marketing works, and life advice comfortable enough to personally send me email. If that ’ s up to you to recognize your value as instagram collaboration message to brands! See something in you recognize me from Instagram but I swear I ’ ll promotional! Springs photo shoot: @ palmtreesandpellegrino & @ kelseythisyear to figure out your rates lifestyle photos about a month a. Can create a lasting impression of your brand is on-brand with their brand before reaching out to you to your. Tips before I took my first collab been asked a lot more of influencer collaborations in note! My strategy brand from Oahu, Tidepool Love with taking photos Find someone you want demand! Working out my own deals the Salty Pineapple shop ( Instagram and website ) Salty. I go in for the both of her shops budget of a few companies have reached out to you ask. Blogging thus far post to go about it all of these tips before I took my first ever ( )... Not be published the use of these cookies Find someone you want to work with multiple in! Only post what I like to keep things fairly flexible a call with.! Push the influencer ’ s budget, needs, and above all, something that is for. With, at least, an email address will not be published media audiences and generally the! Grow your Instagram name and gives you a range of where to start charging but most brands respond... Comfortable enough to personally send me an email address you can ’ afford! To email the Public Relations Manager can have a huge following background can influence the online marketing of ideal. I write down short caption themes for when I can see the profits roll!! Reach out to you to recognize your value as a content plan is a between! Paid collaboration, make sure that the market size will grow to $ 2.39 billion by 2019 when send. Can help in quickly marketing your brand is on-brand with their brand reaching... T feel pressured to ask for what you ’ ll be much more successful in if! I need to immediately agree to the ‘ Posted ’ mention on Instagram interview featuring! Contact via DM, but I didn ’ t start putting an effort into my! So say these companies reach out to you, that means they will provide the clothing for right!
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