Tmall: A Gateway to success in the Chinese E-commerce world? China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. Therefore foreign merchants have to support more charges than the domestic ones. Different contrasts Tmall VS Tmall Global (Tmall International) As Tmall in terrain China takes a 2% to 5% commission for each exchange, Tmall Global will apply a 3% to 6% charge on every deal. The premier choice for the rapidly growing new middle class, Tmall Global operates in 77 countries and regions. A copy of the merchant’s legal representative government-issued identification document, A copy of the designated contact person government-issued identification document, If the merchant has obtained exclusive authorization from a brand owner to use their brand to set up an overseas flagship store on Tmall Global, the merchant will need to provide a copy of the licensing agreement, Completed and signed Tmall Global merchant service agreement, Register for an Alipay global account to handle payments, You’ll receive the store invitation code once you are approved, Next, submit the company/brand qualifications, Sign contract & register with Cainiao (the logistics company), Design store & upload products. The latest move aims to attract … Alibaba Launches Indonesian Pavilion on Tmall Global. Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. Proof of trademark/service mark registration in the country of business incorporation. Tmall Global Scope. This process can take from 4 to 8 months. They need to pass Chinese international customs and Tmall Global security, Product descriptions and labels must be provided in Chinese, Chinese customer support must be available, Products should be dispatched within 120 hours and be delivered to customers within 14 days, If you sell your goods in China, Hong Kong, and Taiwan returns must be handled in those regions, A verified Alipay cross-border escrow settlement account, A copy of bank statement, to confirm merchant bank account is the same as that linked to the associated Alipay account. You can find more details about it, WeChat KOLs (i.e. The fee applied for consumer protection on Tmall Global will be 25,000USD, a lot more expensive than the one required for the mainland China Tmall that is between 30,000rmb to 150,000rmb, however, this fee is applied just once. This partnership with Tmall Global, in conjunction with our colleagues at Universal Music China, will provide both international and domestic artists with … If a user searches on Tmall Global, he would only see Tmall Global products. There is no other word to describe Chinese e-commerce than booming. It carries more than 20,000 international brands with products in … The fee applied for consumer protection on Tmall Global will be 25,000USD, a lot more expensive than the one required for the mainland China Tmall that is between 30,000rmb to 150,000rmb, however, this fee … Previously, buyers had to know some English and have a credit card with access to foreign currency to purchase from overseas. Their delivery should be completed within 5-8 work days and their returns must be possible in mainland China. The difference between Tmall.com and Tmall Global. They must also be able to certify that their stock is located outside of China. C’s first Super Brand Day on Tmall, the most popular products sold approximately 180,000 units. We collect and store your IP address, mobile identifier, and browsing behavior in our internal database to show you more tailored, direct-sold advertisements. Tаоbао Mall (Tmall) – a trade site based on Tаоbао platform, operating on B2C system (business-to-consumer). You're able to manage and withdraw your consent via our cookie settings. Connect the brand with Chinese online payment systems. Tmall Global. Required fields are marked *. … At the end of last year, the Alibaba Group launched its new platform: Tmall Global that enables foreign businesses to directly sell goods to Chinese online shoppers. Please feel free to comment and share our articles ! Tmall Global, Kaola, and JD Worldwide are some of the popular cross-border e-commerce platforms that offer overseas companies options to sell their products to Chinese consumers. Alibaba found the perfect compromise between the growing demand of Chinese online shoppers to buy quality international goods and the will of overseas businesses to sell directly to the huge Chinese consumers without having to register in China. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. View. Tmall Global is actually Tmall.hk: the whole point is bypass. November 2, 2018. Tmall Global offers logistics solutions that simplify the international shipment of orders as well as options for marketing in China. © 2020 Godigitalchina AS. Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. Chinese Consumers’ Favourite Ecommerce Platform, Huge Opportunities for Online Education Businesses In China, JD & Alibaba, the battle of the healthcare. In this episode of The Negotiation, we speak with Shanshan Tang, Global Business Lead, Canada, at Alibaba. All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress, Time has come for secondary brands to sell in China, The food and tobacco industries have its millionaires in China. Tmall vs. Tmall Global. The Tmall Global is the international version of Tmall part of Alibaba’s International B2C Department. Over the past year, top brands such as Fenty Beauty, Drunk Elephant, Huda Beauty, and others have entered the large, lucrative China market by launching on Alibaba’s Tmall Global … Marketing China- Smart Tips for Smart Business in China. Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017.In the last quarter, Tmall ranked the first in the CBEC market with a 27.6% market share. To succeed on Tmall, it’s crucial to have local expertise on the market. Tmall Global greatly simplifies the process for Chinese to purchase goods from overseas. 1. Besides, Kaola.com and JD Worldwide ranked second and third respectively. March 4, 2019. Save my name, email, and website in this browser for the next time I comment. By now, you know that the China e commerce market is the largest in the world with a sales volume of 2 trillion USD per year. The third and last option is to open a franchise shop; this is possible for merchants who have brand licensed goods. Most of these transactions went to the Alibaba Group websites: Tmall (B2C) and Taobao (C2C), the group indeed holds over an 80% share of the Chinese e-commerce market. Businesses must be settled outside of mainland China by qualified corporate entities with overseas registered trademarks, overseas retail qualification, good reputation in foreign countries as well as good operating conditions.Tmall Global differs from Tmall China in the way that it allows foreign brands to enjoy the gigantic Chinese market without having an actual presence in China. In fact, the brand grossed hundreds of millions in sales during this shopping holiday making it one of the big winners. Reach 307 milllion annual active buyers on Tmall Global. Your email address will not be published. Tmall Global is the perfect platform to get started for international brands looking to sell in China. Tmall Global - now and in the future. Products also have to be labeled with product information in Chinese. However, you must first register your company in China and open a local bank account. Both are owned by the same parent company Alibaba, but: Taobao - is more like Ebay - Originally setup up for consumer 2 consumer ecommerce (C2C) where anybody can set up shop and sell things, but some businesses are setup on it as well. Tmall Global is a cross-border marketplace that debuted in 2014. For Nestle, Singles Day 2019 was highly successful. Starting as an alternative to brand owners and licensed sellers who looked for a more premium alternative to Taobao, Tmall currently operates two different websites: Tmall.com (Tmall Classic) and Tmall.hk (Tmall Global). Tmall both follows and (to a large extend) defined the standards of e-commerce in China. We’ll be sharing with various advertising partners. For more information see : Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market. Tmall Global is Tmall’s import cross-border e-commerce platforms allowing Chinese consumers to buy directly from overseas merchants. What is Tmall v. Tmall Global? Alibaba’s Tmall China and Tmall Global are major e … We are passionate about marketing in the aptly named ‘mysterious orient’. By clicking "accept", you're telling us you're okay with us placing cookies on your browser and, where applicable, processing your related personal data for these purposes. Cookies in this category allows us to see and record how users interact with AdChina.io. The new website ensures Chinese online shoppers that they are purchasing internal goods which quality is guaranteed and from foreign companies only, with facilities of domestic return. Key Opinion Customer marketing is a new and powerful branch of KOL (influencer) marketing that’s taken the Chinese social media industry by storm. This was a fantastic opportunity to talk to someone from the largest eCommerce companies in the world that operates outside of China. To Partner with us it is here. Tmall Global was opened in 2014 as a solution to encourage additional international retailers to join the site. To sum up, Tmall Global has seen significant growth in the last couple of years. It helps …, Want to expand your business in China? While Taobao is operated on a customer-to-customer (C2C) base. Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … Continue Reading. The following table explains the Tmall vs. Tmall Global difference in … Alibaba’s Tmall Global is one of the largest e-commerce platforms in Mainland China. Tmall Global was officially launched on Feb 19 2014 by Alibaba which is designed for supplying imported goods for domestic consumers. tmall.com - The original Tmall platform built for Chinese customers and brands operating in China to use. Tmall Global was officially launched in 2014 and is committed to providing domestic consumers with direct overseas imported goods (Cross border e-commerce). Seema is a Digital Marketing Specialist with a decade of experience in helping businesses grow. Tmall Global is the #1 platform for imported goods for the 52 nd consecutive month. Allowing them to save some time and money by avoiding legal regulations difficulties since foreign merchants don’t have to have a real presence in China. Olivier VEROT, passionate about Marketing and China. I am the founder of GMA, and learn every day new things about Marketing in China, that I share here... The platform allows a brand to sell across borders without having to go through China’s strict product registrations. Alibaba owns the biggest domestic online platforms such as Taobao (www.taobao.cn), Tmall (Tmall.com), and now also Tmall Global (www.Tmall.hk). Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Other differences between Tmall and Tmall Global International As Tmall in mainland China takes a 2% to 5% commission per transaction, Tmall Global will apply a 3% to 6% charge on each sale. View. using social media influencers on the WeChat platform). Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. Tmall Global – Sell Your Products in China. For all intents and purposes this is a separate platform to tmall.com, and would justify a blog post in its own right. We are the top and most visible Web & Marketing Agency for China you will find on the web. Already spent 10+ years in china and now based in Shanghai. AdChina.io is a Software-as-a-Service Platform that makes it easy for international companies to advertise on top Chinese media channels, and grow their brands and revenues in the Chinese market. Increase brand exposure via Tmall. Selling in China therefore requires a good understanding of what are these standards and expectations from Chinese customers. As a result, the entry barrier of the Chinese market is much lower. Add a header to begin generating the table of contents. It depends on your product category, origin, growth plan and budget. The first possibility for the foreign merchant is to open a flagship store if they are trademark brands. That means you must have a physical store, a warehouse, your business must be registered in China, and you must have a license issued to you, that makes you eligible to operate as a business in China, while Tmall global comes with an entirely different concept. Tmall Targets 1,000 Shops with Leading Cosmetics Brands in 2019. Foreign merchants have 3 different possibilities to open a store on Tmall Global. For foreign companies, Tmall Global makes life a lot easier, because all requirements for selling via Tmall are no longer applicable. As for the yearly technical maintenance fee, it will also be more expensive for overseas merchants on Tmall Global than for domestic merchants on Tmall with 5,000USD or 10,000USD for the first one and 30,000rmb to 150,000rmb for the second one. However, this balances with the fact that they will save time and money not having to register their brand in mainland China. This number is rapidly rising, and makes China the largest country of origin for international …. Tmall is the biggest eCommerce website in China having almost 500 million monthly users. - AdChina.io, The Complete Guide to KOC Marketing in China, How to create a Chinese version of your website, Attracting Chinese Students to Universities [A COVID guide], Why China’s cross border eCommerce market is surging, Go to market plan to start selling on Tmall Global, Driving traffic to your Tmall Global store, Products must be genuine and come with a certificate of origin. November 5, 2018. Tmall vs Tmall Global Tmall, as mentioned, is the largest domestic B2C online platform in China. China Medical Tourism: How to attract patient looking for IVF and/or Surrogacy . Though they are similar and operate on identical platforms, there are a number of key differences that help businesses decide which makes the most sense for their needs. Tmall and Swire Properties Announce New Retail Partnership. The major difference between Tmall and Tmall global is that Tmall accepts only businesses that have an offline presence in China. The second one is for merchants who possess an authorization from the brand to distribute and sell their products in China; they can then open a specialty store. Tmall is the largest business-to-consumer (B2C) retail platform in Asia, and most visited B2C online platform in China. Tmall Global screen foreign markets trying to find brands that are high in demand among Chinese consumers, thus, product fit is a must. All rights reserved. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China. choosing a selection results in a full page refresh; press the space key then arrow keys to make a selection Tmall Global, now a leading retail cross-border e-commerce platform, has 12 national pavilions including Korea, the United States, Britain, France, Spain, Switzerland, Australia, New Zealand, Singapore, Thailand, Malaysia, and Turkey as of June 24 2015. For more information head over to our, How to advertise your business in China - AdChina.io, Top 6 WeChat campaign examples to inspire your strategy - AdChina.io, Singles Day Campaign 101 - Draw massive sales in China - AdChina.io, 2020 China Digital Marketing Statistics - AdChina.io, A Brand's Guide to Selling on JD Worldwide - AdChina.io, How 5 Global Brands are Using China to Survive 2020 - AdChina.io, A Guide to 2x your E-commerce Sales by Selling in China - AdChina.io, Interview: Growth Opportunities on Tmall for Selling into China - AdChina.io, China Marketing 101 - Where do I begin? The aim of this website is to inform readers about the market and provide insightful analysis. The merchants must be qualified to retail overseas and have good operating conditions. Pingback: How to advertise your business in China - AdChina.io, Pingback: Top 6 WeChat campaign examples to inspire your strategy - AdChina.io, Pingback: Singles Day Campaign 101 - Draw massive sales in China - AdChina.io, Pingback: 2020 China Digital Marketing Statistics - AdChina.io, Pingback: A Brand's Guide to Selling on JD Worldwide - AdChina.io, Pingback: How 5 Global Brands are Using China to Survive 2020 - AdChina.io, Pingback: A Guide to 2x your E-commerce Sales by Selling in China - AdChina.io, Pingback: Interview: Growth Opportunities on Tmall for Selling into China - AdChina.io, Pingback: China Marketing 101 - Where do I begin? To do that, a Chinese version of your website is a must. Tmall Global has already featured 20,000 international brands in over 4,000 categories from 77 countries and regions. The cost of such formalities is between $5,000 and $6,000. The platform Tmall. As Tmall in mainland China takes a 2% to 5% commission per transaction, Tmall Global will apply a 3% to 6% charge on each sale. Tmall.com is open to foreign investors. Businesses must be registered outside of China with trademarks in any country but China. Those born after 2000, or “Generation Z,” is the fastest-growing consumer group on the platform. The number of minimum products required differs based on the category. Fortunately, Tmall set-up a page explaining the typical user experience on the platform, from product discovery to delivery. Users can search for products and Tmall which can include regular product listings or Tmall Global listings. Tmall: for traditional import&export business, has to go through trademark and product registration, for merchants that are selling from inside of China. Notify me of follow-up comments by email. As an open platform marketplace, Tmall provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. In 2019, the company launched the Tmall website in English making it easier for international brands to get all the info they need. View. Products must be authentic, and provide origin and Chinese custom certificates. We are a Digital Marketing Agency based in Shanghai. Since the opening of Tmall Global, More than 140 foreign companies already opened an online shop on the platform. Knowledge of influencer marketing along with the top channels to drive sales to your stores will help turn your brand into a Tmall success story. The share of Chinese online business is 7.9% a lot more than the American online business that is only 5.7%. Hi We use cookie to analyse traffic on AdChina.io, personalise on-site content, serve tailored ads, and enhance your experience on this website. We want to be Your Digital Guide to do Business in China. And as the COVID-19 pandemic stirs the industry into further digitalization, global luxury houses are now resorting to e-commerce more than ever. Delivery would take up to 30 days or more, whereas products in Tmall Global are guaranteed to be delivered within 14 days. As mentioned above, just be sure to allocate a sufficient budget (often in the hundreds of thousands dollars) for your store setup, monthly running costs, marketing costs, and more. So Tmall enables businesses to sell directly to millions of customers throughout China. There are 400 million Chinese online shoppers and they are capable to generate 35 billion yuan worth of transactions in 24 hours in 2013, on the 11th of November the online shopping festival in China. PS: contact me on linkedin, Your email address will not be published. It’ll help you reach Chinese consumers …, Each year, around 660,000 students leave China to study abroad. Tmall Global Unveils New Initiatives to Boost China’s Imports. Its main competitors include VIP.com, JD.com, and Xiaohongshu, as well as established high-end daigou sellers. Moreover, online retail continues to grow rapidly. Tmall Global only allows genuine brands, so buyers can be confident that the product they order is authentic, and not a scam. Tmall Global, China’s largest B2C cross-border online marketplace, has launched an English-language website to streamline the onboarding process for international brands that want to sell on the platform.. We spoke about Tmall and Tmall Global, both the internation… tmall.hk which is commonly known as Tmall Global. - AdChina.io. Such trade model assumes the seller must be a legal entity (be an organization, an official manufacturer or a registered brand) offering their goods and services to end consumers – … The founder of the Alibaba Group, Jack Ma even said last year that e-commerce has become a lifestyle in China. One could say I am an "old laowai". We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Tmall Global data shows China’s demands for imported goods is gaining strong traction across age groups, regions and categories. With over 20,000 international brands selling on Tmall Global, it’s clear that the demand for foreign brands is not slowing down. The company’s target market are international brands. How to attract patient looking for IVF and/or Surrogacy platforms allowing Chinese consumers buy... Want to be delivered within 14 days products also have to support more charges than the domestic.... 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The whole point is bypass marketplace that debuted in 2014 and is committed to providing domestic consumers with overseas! Free to comment and share our articles are the top and most visited B2C online platform in China VIP.com! Social media influencers on the platform 180,000 units 2014 by Alibaba which is designed for supplying imported goods domestic... Most visible Web & marketing Agency designed to provide tmall global vs tmall insights and deeper. And budget a lifestyle in China and open a store on Tmall Global,! Do business in China and now based in Shanghai regular product listings or Tmall Global Tmall...
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